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20 Plans for a successful marketer
1. Remarkable observers.
Great marketers love to observe people’s behaviors – what
makes them tick, what makes them feel special, what makes them feel calm, what
makes them fall in love with a product, and so on. In fact, successful
marketers are obsessed with market behaviors. They
know how to observe the behaviour and habits of consumers in order to fully
understand their motivations/what will make them fall in love with a product.
They are obsessed with market trends, consumer preferences and their curious
minds mean they are constantly asking questions.
They are extremely curious. Marketers want to know what you think of things, what you
like and dislike. Skillful marketers always have more questions to ask
and keep wondering about what your reaction would be in a different scenario.
They are good sales people. Talented marketers can sell ice to Eskimos. One
can’t be a good marketer and not be a good sales person. Whatever the
conversion might be – the sale of a product, donation for a cause, or a
subscription to a service – marketers are the ones behind the scenes guiding
the sales process, and they can only be successful if they can convey their
message in an effective manner.
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1. Sales ability as a good sales people.
One can’t be a good
marketer and not be a good sales person. Whatever the conversion might be
– the sale of a product, Not only should marketers be good at
marketing, but also at selling.
donation for a cause,
or a subscription to a service – marketers are the ones behind the scenes
guiding the sales process, and they can only be successful if they can convey
their message in an effective manner. Successful
marketers know how to communicate
their message effectively — after all, marketers are the
ones managing sales behind the scenes.
2. Innovation & not afraid to try
something new
1. Marketers aren’t
afraid to try out new ideas and methods As
mentioned above, great marketers are as curious as they come and love to try
something new. Expert marketers seek challenges, they don’t run away from them, they are curious and always on the lookout for new challenges.
There’s nothing more exciting for marketers than testing out a new way of
communicating and discovering the results. They
conduct thorough marketing research to understand their target audience,
including demographics, preferences, and behaviors. This helps them tailor
their marketing efforts effectively.
3. They are eternal students
The best
professionals in the world dedicate a significant amount of their personal time
to professional development. They don’t work 9 to 5. Expert
marketers are no different – they spend many personal hours and dollars
researching, reading, networking, and advancing their skills. They know that
there’s always someone out there who knows more, and there’s always room for
improvement.
4. Eternal learners as a eternal
students
All successful professionals dedicate a large portion of their personal time
to developing their career and successful marketers are no
exception. . They don’t
work 9 to Expert marketers are no different – they spend many personal
hours and dollars researching, reading, networking, and advancing their skills They don’t stop at a typical day’s work, but make a personal and
financial investment in order to develop their skills. They know that there’s always someone out
there who knows more, and there’s always room for improvement.
5. Continuous Learning: Successful marketers have a
growth mindset and are committed to lifelong learning. They seek out new
knowledge and skills to stay ahead in the field.
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6.They are good planners, but even better doers
Great marketers love to be in the trenches – it’s where the
adrenaline comes from! They don’t just regurgitate buzz words and quotes
from the latest books – they’ve been there, done that, and are currently trying
something new. Actually, great marketers never stop; they are always working on
something fresh and exciting.
7. Goal-Oriented: Clarity the mission,
vision and objectives & Brand identity
They set clear and
measurable goals for their marketing initiatives, whether it's increasing brand
awareness, driving website traffic, generating leads, or boosting sales. They
consistently work toward achieving these objectives. Brand identity
elements include a company's vision, mission, values, personality and voice.
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8.
Adaptability
The marketing world is constantly evolving,
which is why marketers need to be ready to react and adapt quickly to new trends. Successful marketers stay up-to-date with industry trends,
emerging technologies, and consumer behaviors, allowing them to adapt quickly
to new opportunities and challenges. Marketers are innate
strategists, they love to play chess, and are always thinking about their next
move. They can spot red flags from far, far away and will tell you what
to expect.
9. They are involved with their communities
Because they are good observers, and very much aware of their surroundings and
the needs of the market, successful marketers are highly involved in their
communities. They love challenges and get a huge sense of accomplishment
by sharing their skills in a meaningful manne
10. They have their ego in check
Sure everyone
loves a pat on the back, but most successful professionals, including
marketers, are not seeking glory. Great marketers never begin a
conversation with a list of their achievements, they are mostly interested in
the client’s challenges and how they can help them solve them.
11. They are accountable
Distinguished professionals are always accountable for their actions; it’s one of the qualities that makes them better than the rest. Great marketers believe in accountability and are not afraid of data and reporting.
12. Creativity
Successful marketers know how to stand out from the crowd.
They know how to make the product or service they are selling attractive. They
don’t want to completely change everything, but rather try to see things from a different angle and
help others to do the same. Successful marketers are ready to take risks with
creative ideas that others may find completely crazy.
13. Relationship builders
All good marketers know how to build relationships with those around
them, one of the most important aspects of working in the
marketing world. Having a good network allows marketers to get the best deals along
with many other advantages. It is crucial for marketers to get along with both
colleagues and clients if they want to build a successful career.
14. Good observational skills
Marketing is all about identifying and satisfying the
client’s needs, which is why successful marketers should be able to identify
their target audience, their needs and work out how to satisfy them. They must
be able to put
themselves in the consumer’s shoes in order to understand
(empathise). Client feedback is essential for modifying and adapting the
product/service accordingly. The
ability to identify customer needs is therefore the essence of a successful
marketer.
15. Modesty
Of course we all like getting a little praise every now and again, but most successful professionals, including good marketers, aren’t glory seekers. The best marketers don’t brag about their achievements, but are more interested by the challenges set by clients and working out how to solve them.
16. Strategy
Good
marketers are strategic with their time and resources, especially since there
are so many different channels to use and forms of content to produce. They are
also astute leaders, driving business growth while focusing on data and
creativity, balancing multiple channels and working in a fast-paced
environment. Good marketers create and use strategies to provide results, solve
problems quickly and ask the right questions. If they work as team leaders, they're also skilled at delegating tasks and assigning
projects based on the strengths and interests of their team members.
17. Strorytelling
18. Celebrate small wins and innovation
In healthy company cultures, new ideas are welcomed and cherished. In unhealthy
cultures, teams cling to a “that’s how we’ve always done things” mindset that
inhibits growth. As a business leader, you can start the change by modeling a
new mindset. Keep in mind, you don’t have to wait for earth-shattering events
to shout people out. When someone has a fresh idea at a meeting, recognize it
and use their name. Got to 500 (or 50,000) website visitors this month? Applaud
the people who got you there.
19. Focus Relationship
Good marketers know the importance of
cross-departmental relationships. A growing trend is for products, sales and
marketing teams to integrate, since partnerships with those teams help a
marketer understand all aspect of the business. Acting as a collaborative
partner with other departments not only assists in accomplishing marketing
goals, but also helps inform strategies and meet goals of the product and sales
departments. Good marketers also build relationships with their customers via
marketing strategy and specific techniques like post-purchase survey or focus
groups
20. Sense of responsibility
Good marketers always take responsibility for their actions,
no matter what the circumstances. They aren’t afraid of their results being
investigated and are ready to justify their work.







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